AdSense & Display Ads

AdSense Revenue Calculator

Estimate display-ad income from Page RPM or a clearly defined ad-impression CPC/CTR scenario, with period projections and reverse targets.

Your inputs

Use values from the same reporting period. Grey placeholders are illustrations, not benchmarks. Enter only the fields needed for your selected mode or enabled channels.

Use one currency throughout; no exchange conversion. Required period fields control projections. Mode-specific fields can remain blank when unused.

Estimate mode

Fill the fields for your selected mode; other mode fields may be left blank.

Pageviews

Pageviews in the selected period; not visitors or ad impressions.

Page RPM

Publisher earnings per 1,000 pageviews in your selected currency.

Ad impressions — CPC mode

Individual ad impressions, not pageviews.

Ad CTR (%) — CPC mode

Ad clicks divided by ad impressions × 100.

Publisher earnings per click — CPC mode

Hypothetical publisher CPC, not an advertiser bid or guaranteed AdSense payment.

Target income (optional)

Leave blank to omit the reverse target.

Selected period length (days)

Enter the actual number of days represented by the traffic and revenue.

Monthly projection length (days)

Choose 28–31 days. Monthly projections use this value, not an implicit month.

Currency

All money inputs use this currency. No currency conversion.

Reset

No account, cookie or saved submission. Core functionality works without JavaScript.

Your results

Complete the form and submit to see your result.

Formula and method

RPM mode: revenue = pageviews × Page RPM ÷ 1,000. CPC mode: clicks = ad impressions × ad CTR ÷ 100; revenue = clicks × publisher CPC. Effective Ad RPM = revenue ÷ ad impressions × 1,000.

Worked example

Illustration only: 100,000 pageviews at £8 Page RPM gives £800. Separately, 200,000 ad impressions at 0.5% ad CTR and £0.40 per click gives 1,000 clicks and £400.

Interpreting the result

Use RPM mode for a publisher revenue scenario. CPC mode is a hypothetical click-based model: current AdSense for Content pays on an effective CPM basis, so this is not a reconstruction of Google payments. Targets use the selected mode’s units.

Assumptions and limitations

Rates remain constant except for the traffic growth explicitly entered in the forecast. Projections are arithmetic equivalents, not predictions of a calendar month or year. Actual revenue varies with audience, geography, content, demand, ad setup and eligibility. No revenue, traffic level or outcome is guaranteed.

These are independent publisher estimation tools from WithAffiliateMarketing.com, not owned, endorsed or operated by Google. No AdSense account is connected and no ads are installed.

Metric definitions

Official Google references: Page RPM, Ad RPM, ad CTR, CPC and publisher payment basis. Definitions checked 19 September 2026; no Google benchmarks are supplied.