Website Monetisation

Affiliate vs AdSense Calculator

Compare affiliate and display-ad revenue from your own assumptions, with clearly labelled visitor and pageview measures.

Your inputs

Use values from the same reporting period. Grey placeholders are illustrations, not benchmarks. Enter only the fields needed for your selected mode or enabled channels.

Use one currency throughout; no exchange conversion. Required period fields control projections. Mode-specific fields can remain blank when unused.

Website visitors

Visitors associated with these pageviews, during the same period.

Affiliate link CTR (%)

Percentage of visitors who click an affiliate link.

Affiliate conversion rate (%)

Percentage of affiliate clicks that convert.

Average order value

Eligible order value. Required only for percentage commission.

Commission type

Use a simple one-time commission, not recurring or tiered terms.

Commission value (% or amount)

0–100 for percentage; a currency amount for fixed commission.

Pageviews

Pageviews in the selected period; not visitors or ad impressions.

Page RPM

Publisher earnings per 1,000 pageviews in your selected currency.

Selected period length (days)

Enter the actual number of days represented by the traffic and revenue.

Monthly projection length (days)

Choose 28–31 days. Monthly projections use this value, not an implicit month.

Currency

All money inputs use this currency. No currency conversion.

Reset

No account, cookie or saved submission. Core functionality works without JavaScript.

Your results

Complete the form and submit to see your result.

Formula and method

Affiliate clicks = visitors × link CTR ÷ 100. Conversions = clicks × conversion rate ÷ 100. Affiliate earnings = conversions × commission per conversion. Display-ad earnings = pageviews × Page RPM ÷ 1,000. Difference = affiliate − ads.

Worked example

Illustration only: 10,000 visitors, 5% link CTR, 3% conversion and £10 per sale gives £150 affiliate earnings. 20,000 pageviews at £8 Page RPM gives £160 ad earnings. Both together give £310 before costs.

Interpreting the result

Compare assumptions, not a universal winner. Both models can coexist. Use visitors and pageviews from the same site and period; estimated sales can be fractional.

Assumptions and limitations

Rates remain constant except for the traffic growth explicitly entered in the forecast. Projections are arithmetic equivalents, not predictions of a calendar month or year. Actual revenue varies with audience, geography, content, demand, ad setup and eligibility. No revenue, traffic level or outcome is guaranteed.

These are independent publisher estimation tools from WithAffiliateMarketing.com, not owned, endorsed or operated by Google. No AdSense account is connected and no ads are installed.

Metric definitions

Official Google references: Page RPM, Ad RPM, ad CTR, CPC and publisher payment basis. Definitions checked 19 September 2026; no Google benchmarks are supplied.