Your inputs
Use values from the same reporting period. Grey placeholders are illustrations, not benchmarks. Enter only the fields needed for your selected mode or enabled channels.
Use one currency throughout; no exchange conversion. Required period fields control projections. Mode-specific fields can remain blank when unused.
Your results
Complete the form and submit to see your result.
Formula and method
Page RPM = earnings ÷ pageviews × 1,000. Ad RPM = earnings ÷ ad impressions × 1,000. Projected revenue = selected RPM × matching units ÷ 1,000. Required units = target × 1,000 ÷ matching RPM.
Worked example
Illustration only: £800 from 100,000 pageviews and 200,000 ad impressions gives £8 Page RPM and £4 Ad RPM. These are different measures of the same earnings.
Interpreting the result
Read the denominator beside every result. Alternative pageview and ad-impression estimates are separate scenarios; never add them together.
Assumptions and limitations
Rates remain constant except for the traffic growth explicitly entered in the forecast. Projections are arithmetic equivalents, not predictions of a calendar month or year. Actual revenue varies with audience, geography, content, demand, ad setup and eligibility. No revenue, traffic level or outcome is guaranteed.
These are independent publisher estimation tools from WithAffiliateMarketing.com, not owned, endorsed or operated by Google. No AdSense account is connected and no ads are installed.
Metric definitions
Official Google references: Page RPM, Ad RPM, ad CTR, CPC and publisher payment basis. Definitions checked 19 September 2026; no Google benchmarks are supplied.