Your inputs
Enter values from the same reporting or planning period. Grey placeholders are worked-example inputs, not benchmarks. All money values use the selected currency; no conversion is performed.
Your results
Enter your inputs and press Calculate to see results.
Formula and method
Commission per conversion = order value × commission % ÷ 100, or fixed payment. Required conversions = cost ÷ commission per conversion. Required clicks = conversions ÷ (conversion rate ÷ 100). Required visitors = clicks ÷ (CTR ÷ 100). Required merchant revenue = conversions × order value.
Worked example
£100 cost with £10 commission per sale requires 10 expected sales. At 3% conversion and 5% CTR, that is about 333.33 clicks and 6,666.67 visitors. A £100 order value implies £1,000 merchant revenue.
How to interpret your results
This is the activity needed to cover entered cost, not an income forecast. Required merchant revenue is sales made by the merchant; your break-even affiliate commission equals your cost.
Assumptions and edge cases
Rates and eligible commission stay constant. Fixed commission does not require an order value; without it merchant revenue is unavailable. A zero denominator makes the affected step and later dependent steps unavailable. Fractional targets describe expected activity.
Related calculators
Programme research
Read official terms and research dates in the programme directory. Enter your own documented assumptions here; recurring or tiered terms require a model with an appropriate scope.
View the programme directoryFrequently asked questions
Why are some break-even steps unavailable?
No positive commission means costs cannot be translated into conversions. Zero conversion rate prevents a click target; zero CTR prevents a visitor target.